How to create successful reels on Instagram

Reels launched on Instagram last year after TikTok took off. More recently, Instagram decided to begin pushing more video content to users. This means reels, IGTV videos, and stories are being pushed more than photo content as it has been in the past. If you are not monetizing your social media yet, this is the perfect time to start!

Reels can be intimidating. I get it, getting in front of the camera can be hard. No matter if you are talking or adding text in, it can be hard. With Instagram’s recent changes, reels have become a vital tool for content creators and bloggers. After creating reels for over a year now and video content the past several years, I am sharing my tools to success when it comes to creating and posting successful reels.

•Use viral/trending music in your videos. When you use viral and trending music, it pushes your video to be seen by a wider audience. Using trendy, catchy music also helps grab the attention of your viewers.

•Catch your audience within the first 3 seconds. Better known as hook and “reel” them in! Catching your audiences attention within the first 3 seconds is vital to keeping their attention before they scroll to the next video. If you don’t catch their attention, they are more likely to scroll past yours. If you do catch their attention, not only will they watch your video, but also are more likely to check out more of your content.

•Post at least 3-4 times a week during your highest engagement time of the day. Posting frequently is important to help get your reels seen and not hidden among other users. It also helps create a regular audience who seeks out your content knowing you post frequently. Don’t forget to post when your engagement is the highest. For example, during the weekend the peak posting time is often in the evenings.

•Create 7-14 days worth of reels in advance. Shoot, edit, and plan your schedule all in one day. It helps take some stress off your back. Plus, it ensures that your content is all ready no matter how busy you may get during the week or weekend. Don’t forget to pre-write your captions too!

•Not sure what videos to make? Search explore page on TikTok and the Reels tab to find inspo, challenges, trending dances, etc. A lot of times trends start on TikTok before they make way to IG so I recommend scanning through TikTok a couple times a week and plan out what type of content you wish to create.

•Be original and yourself when creating content. Be true to who you are and what you want to create. No matter if it’s funny, inspirational, day to day life, etc.

Make sure to follow me on Instagram for more tips and ideas.



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